Why is Internet So Obsessed With This Magical Scarf?

One thing the celebrities always fear is the nosey paparazzi.

But now, with counter blaze magical scarf, celebrities can move anyplace without dreading the furor of glimmer photography.

The ISHU scarf works by mirroring the light again into a camera, successfully turning into an ‘invisibility cloak’ for superstars who don’t need their photograph taken.

Hey! ?

A photo posted by Saif Siddiqui ISHU (@saif_sdq) on Sep 13, 2016 at 1:33pm PDT

Icon. @amitabhbachchan ??

A photo posted by Saif Siddiqui ISHU (@saif_sdq) on Sep 18, 2016 at 10:53am PDT

@parishilton x @ishu_scarves ?? ! Left pic: Without flash Right pic: With flash Black out all pictures taken with flash. #WhatsTheISHU?

A photo posted by Saif Siddiqui ISHU (@saif_sdq) on Apr 28, 2016 at 10:53am PDT

Thank you @voguemagazine ! @whatstheishu X @camerondiaz

A photo posted by Saif Siddiqui ISHU (@saif_sdq) on Jul 11, 2016 at 9:01am PDT

The ISHU scarf is the brainchild of Dutch-conceived form business visionary Saif Siddiqui and is intended to ‘give individuals their entitlement to privacy back’.

@whatstheishu on Wendy ?? #Life #DissapearOnSnapchat 8Years of work I promise this is just the start. ???❤️

A video posted by Saif Siddiqui ISHU (@saif_sdq) on Oct 11, 2016 at 11:55am PDT

@jeremypiven

A photo posted by Saif Siddiqui ISHU (@saif_sdq) on Nov 7, 2016 at 4:30am PST

A photo posted by Saif Siddiqui ISHU (@saif_sdq) on Oct 28, 2016 at 1:32pm PDT

A large group of famous people including Cameron Diaz, Amitabh Bachchan, artist Joe Jonas, Bayern Munich footballer Jerome Boateng and music maker Major Lazer have worn the ISHU after it was spotted at London Fashion Week.